Celebrity Fans

Grammy Hall of Fame, Apollo Theater Hall of Fame, and Hollywood Walk of Fame Inductee

Prince Harry's Wife
Duchess of Sussex

Dancing with the Stars
U.S. National, World Trophy, and Asian Open Champion

Spy Kids
Repo! The Genetic Opera
Ruby & the Rockits

The Hills
Dancing with the Stars

American Idol Winner
Grammy Nominated Musician

Breaking Bad
Terminator 2: Judgement Day
Starship Troopers

The Wendy Williams Show

Stargate Universe
The Originals

16 and Pregnant
Teen Mom

Golden Globe and Grammy Award Nominated Musician and Artist

Buffy the Vampire Slayer
Angel
Dexter

Grammy Award Winning Musician
Dancing with the Stars

Academy, Golden Globe and Emmy Award Winning Actress
If Beale Street Could Talk

Saved by the Bell: The New Class
Chuck
Lovers Lane

Shameless

The Miracles
Rock and Roll Hall of Fame Inductee

Miss Galaxy 1999
WWE Professional Wrestler

American Pie
Scary Movie
Jay and Silent Bob Strike Back

Party of Five
I Know What You Did Last Summer
Can't Hardly Wait

Entertainment Tonight
Leeza
Celebrity Apprentice Winner

Emmy, Golden Globe Winning Actress
Dr. Quinn, Medicine Woman
Hollywood Walk of Fame Inductee

Glee
Best of Show
Hollywood Walk of Fame Inductee

Starship Troopers
Wild Things
The World is Not Enough

Woman's Own

"We put the latest anti-aging wonder cream to the test. Start queuing now! Just days after Athena 7 Minute Lift hit UK shelves, the must-have cream has sold out." ~ Woman's Own

Grazia / Vogue

"WE KNOW YOUR SECRET, LADIES! Well now we know why Eva Longoria and Sheryl Crow looked so excited when they were caught whispering conspiratorially at this year's Golden Globes." ~ Grazia / Vogue

Fabulous

"Try Jennifer Aniston's favorite line smoother, Athena 7 Minute Lift." ~ Fabulous

Look

"Got a spare 7 minutes? Believe it or not, this is all it takes for Athena's 7-Minute Lift wonder product to work its magic." ~ Look

In Style

"Naomi Campbell, Liv Tyler and Gisele all requested samples before it even hit the stores. We predict a sell-out." ~InStyle Magazine

Bella

"Billed as the 'facelift in a jar' the primary ingredients in this much-hyped cream are the 12 organic botanical oils that help stimulate and plump cells." ~Bella

Yorkshire Post

"The Athena 7 Minute Lift is a new cult beauty product that's a pain-free and organic alternative to Botox. You dab it lightly on to your wrinkles and it smoothes them out." ~Yorkshire Post

The Guardian

"This little pot of promise, containing 12 organic and botanical Greek plant oils, caused a frenzy when it launched last year." ~The Guardian

Women's Own

"Try the brand-new Athena 7 Minute Lift cream, which plumps out lines and wrinkles - backed by scientific research that shows they help reduce wrinkles." ~Women's Own

First

"Facelift in a jar? This product is hailed by the likes of Jennifer Aniston and Courteney Cox Arquette as Botox in a jar is a favorite for the Friends stars." ~First

The Sun

"It is being hailed as a facelift in a jar and women are clamoring to get their hands on it. Athena 7 Minute Lift anti-wrinkle cream was only launched here this week, but the website has already had 200,000 orders." ~The Sun

AT HOME MAGAZINE

"Organic face lift in a jar? It's true, you really can reduce the appearance of sagging skin, lines and wrinkles WITHOUT painful, expensive injections and WITHOUT dangerous muscle relaxers or harsh chemical ingredients. Now, it's possible with Athena 7 Minute Lift™." ~ AtHome

Closer

"TV's Christine Hamilton, 58, tests the new 'miracle' cream, said to be better than Botox. The makers of Athena 7 Minute Lift ™ claim it offers a painless, injection-free alternative to Botox and celeb fans are said to include Jennifer Aniston." ~Closer

STYLE MAGAZINE

"YOUTH IN A JAR If you're jabphobic - no matter how subtle the effects can be (see page 50) - you're probably looking for an alternative to Botox. If you've had your ear to the ground, you will have heard of the latest cream being touted as "Botox in a jar"." ~Style

Vogue.com

"For a facelift without the surgery, try Athena's 7-minute lift - known as an organic facelift in a jar." ~Vogue.com

THE LONDON PAPER

"Prepare for the stampede - a new "magic" anti-wrinkle cream is here. Billed as "Botox in a jar", the Athena 7 Minute Lift cream claims it could spell an end to plastic surgery or chemical injections against wrinkles" ~The London Paper

THE MIRROR

"Billed as a "facelift in a jar", Athena 7 Minute Lift is expected to sell out online in days. And with celebrity fans such as Friends stars Jennifer Aniston and Courtney Cox." ~ The Mirror

The Times

"So here I am at 7 am on a dark November morning, peering into a mirror with a little pot of hope in one hand and a tiny brush in the other. I am about to try the latest anti-wrinkle miracle cream, hailed by the likes of Jennifer Aniston and Courteney Cox Arquette as Botox in a jar." ~The Times

AN INVESTIGATION INTO THE EFFICACY OF A WRINKLE TREATMENT ATHENA 7 MINUTELIFT

MS05.WRPS.K8120.GKI

Within the limits imposed by the conduct and population size of the study described herein, it can be demonstrated that the test material (AMA Lab No. K-8120, Client No. Athena 7-Minutes Lift) is effective for the reduction of fine lines and facial wrinkles. When used in accordance with intended package directions, the Athena 7 MinuteLift product in seven minutes significantly reduced the appearance of fine lines and facial wrinkles an average of 83.72% on a full face evaluation. Maximum reductions of 90% were observed. Additionally, the data is statistically significant.

Further, this phenomenon was documented and confirmed by the photographic record made during the course of this study.

This study was conducted to evaluate the efficacy of a topically applied product intended to reduce the appearance of fine lines and facial wrinkles. Efficacy was evaluated visually and photographically for each subject prior to and following a single application of the test material.

One test sample labeled Athena 7-Minute Lift was received from GREEK ISLAND LABS, LLC and assigned AMA Lab No.: K-8120.

Standards for Inclusion in the Study:

Individuals between the ages of 35 and 65.

Individuals not taking medication or under the care of a physician for a period of one month prior to commencement and throughout the entire test period.

Individuals who have completed a preliminary medical history mandated by AMA Laboratories, Inc.

Individuals, who have read, understood and signed an informed consent document as required by CFR 21, Part 50, and Subpart B Section 50.20 50.27. Consent forms are kept on file and are available for examination on the premises of AMA Laboratories, Inc., only.

Individuals who understand the instructions for use and are willing to cooperate with the program as stated.

Individuals free of any dermatological or systemic disorder that would interfere with the results, at the discretion of the Investigator.

Individuals able to cooperate with the Investigator and the research staff and are willing to complete the full course of the study.

Individuals who have abstained from using any wrinkle treatment products for a period of 72 hours prior to study commencement and during the test period.

The method employed for this study involved the selection of women, ranging in age from 41 to 50 years. The subjects were pre-qualified for participation on the basis of the presence of fine lines and wrinkles in the area around their eyes. In order to pre-condition the test sites and keep all topical treatments constant for all test subjects, panelists were required to abstain from using any wrinkle cream/gel products for a period of 72 hours prior to study commencement and during the test period.

For the purpose of this study, the wrinkles were defined as any small ridges and/or furrows formed on the surface of the skin, specifically, in the area around the eyes. These wrinkles, as such, were clearly visible to the unaided eye and were of sufficient depth and degree as to be commonly recognized on a woman's face in the "crow's feet" region around the eyes.

Quantification of the wrinkle condition was performed by the Study Director, employing a ten point monadic scale, with one (1) representing the fewest, least prominent fine lines and wrinkles and ten (10) showing the maximum number of deep fine lines and wrinkles. Each woman had her face evaluated, graded and separately photographed, by a scientific photographer, prior to the product being applied (Table 1, see attached). The product was then applied in accordance with the intended package directions. A seven-minute period was permitted to elapse between application and evaluation to allow the product to dry and assure consistent conditions between each subject. The subject's face was then re-evaluated by study director using the same 10-point monadic scale and photographed.

The photographs of each woman's face were then placed side-by-side so as to compare the pre-treated side of her face with the post-treated side. This set of photographs thus provided a visual record of the efficacy of the product, on the subjects face.

The use of the expanded Fitzpatrick Wrinkle Evaluation scaling method allows for the measurement and quantification of the efficacy of the product. This is expressed as a percentage of wrinkle reduction for each subject.

No adverse effects or unexpected reactions of any kind were observed on any of the subjects. After seven minutes there was a significant observable decrease in the appearance of wrinkles in the area around the eyes of all subjects following the use of the product. The decrease is expressed as percentage difference between pre and post treatment ranging up to 90%.