Athena 7 Minute Lift™

Yorkshire Post

The Athena 7 Minute Lift is a new cult beauty product that's a pain-free and organic alternative to Botox. You dab it lightly on to your wrinkles and it smoothes them out. It is particularly effective on the eye area but can also be used on foreheads, anywhere on the face and under the chin for a lifting and tightening effect. It's surprisingly effective, using only pure, natural, Greek botanical oils.

The Guardian

This little pot of promise, containing 12 organic Greek plant oils, caused a frenzy when it launched last year.

Womans Own

Crow's Feet Cures - Lotions and Potions

Try the brand-new Athena 7 Minute Lift cream, which plumps out lines and wrinkles - backed by scientific research that shows they help reduce wrinkles.

First

'Facelift in a jar?'

So here I am at 7 am on a dark November morning, peering into a mirror with a little pot of hope in one hand and a tiny brush in the other. I am about to try the latest anti-wrinkle miracle cream, hailed by the likes of Jennifer Aniston and Courteney Cox Arquette as Botox in a jar.

Packed in a mauve box and called Athena 7 Minute Lift, it claims to have been "clinically proven to naturally reduce the appearance of wrinkles in just seven minutes." No big cosmetic company has had it hands on this baby yet. "Thousands of Americans can't be wrong," gushes one hand-out. Hmmm.

The Sun

BOTOX in a jar by Caroline Crowe

It is being hailed as a "facelift in a jar" and women are clambering to get their hands on it.

Athena 7 Minute Lift anti-wrinkle cream was only launched here this week, but the website has already had 200,000 orders.

Released in the US three years ago, it was handed out to celebs at this year's star-studded Golden Globe Awards in Hollywood. As its name suggests, the cream promises results in just seven minutes and works by temporarily "freezing" the skin and plumping it up. A US study claimed it reduced the appearance of fine lines and wrinkles by 84 per cent.

The company behind it are so confident of its success they offer a 90-day money back guarantee. The effect only lasts seven to ten hours after the first few applications, but it is claimed continued use can produce long-term results. The cream is made using 12 organic oils, but it is a substance called acetyl hexapeptide-3 that produces the freezing effect.

Belinda Sharrier, 46, a PA from Ilford in Essex said: "After a minute you could feel it tingling and my skin started to feel tighter. Afterwards it felt smoother and you could see a difference in the fine lines around my eyes.

"It is expensive, but you only use a very small amount. If the jar last for 90 days as it claims, I think it's worth investing in it"

At Home

Organic face lift in a jar? It's true, you really can reduce the appearance of sagging skin, lines and wrinkles WITHOUT painful, expensive injections and WITHOUT dangerous muscle relaxers or harsh chemical ingredients. Now, it's possible with Athena 7 Minute Lift™.

Athena Skin Care™ products are blended with unique and powerful organic plant oils to create a one-of-a-kind proprietary cream that's kind to your skin. The Greeks value these precious plant oils because they help capture youthful skin and Athena bring that Greek wisdom and tradition straight to you.

The primary ingredients consist of pure, natural, Greek botanical oils that help to nourish your skin. None of our products contain any harsh chemical ingredients and are parabens free. The entire Athena Skin Care Collection is kind and gentle to all skin types, even if you have sensitive skin.

Athena 7 Minute Lift™ is gentle and works with all skin types, leaving your skin soft and supple throughout the day. See results on your very first application in just 7 minutes! Daily use increases your long-term results. Clinically proven at one of the nation's top cosmetics' laboratories: "In seven minutes it significantly reduce the appearance of wrinkles an average of 83.72% on a full-face evaluation."

Please visit www.7minutelift.com.

Closer

Miracle Cream or a load of Botox?

TV's Christine Hamilton, 58, tests the new 'miracle' cream, said to be better than Botox.

AS A SELF CONFESSED Botox fan I wondered whether this new cream would measure up. The makers of Athena 7 Minute Lift™ claim it offers a painless, injection-free alternative to Botox and celeb fans are said to include Jennifer Aniston and Courteney Cox.

The Sunday Times Style Magazine

YOUTH IN A JAR

If you're jabphobic - no matter how subtle the effects can be (see page 50) - you're probably looking for an alternative to Botox. If you've had your ear to the ground, you will have heard of the latest cream being touted as "Botox in a jar". Athena's 7 minute Lift, which has just launched in the UK, may well have several A-list fans presumably because it was included in their goodie bags at the Golden Globes) and has been featured on Good Morning America, but its main active ingredient is, unfortunately, not so headline-grabbing.

Vogue.com

7-MINUTE FACELIFT

For a facelift without the surgery, try Athena's 7-minute lift - known as an organic facelift in a jar. Already taking the beauty market by storm Stateside, the pure, natural, Greek botanical oils nourish the skin and significantly reduce the appearance of fine lines and facial wrinkles - without any pain.

The London Paper

'BOTOX IN A JAR' ARRIVES IN BRITAIN

Face cream is 'magic'

Prepare for the stampede - a new "magic" anti-wrinkle cream is here.

Billed as "Botox in a jar", the Athena 7 Minute Lift cream claims it could spell an end to plastic surgery or chemical injections against wrinkles.

Botox which is injected directly into the face, works by relaxing the facial muscles, the effects of which last for six months. In Britain, around 10,000 women have twice-yearly treatments.

The cream is said to work by "freezing" the skin.

The Mirror

IT CLAIMS TO ERASE WRINLES INSTANTLY SO THERE'S NO NEED FOR INJECTIONS OR SURGERY. WE FIND OUT IF THE NEW WONDER CREAM IS WORTH THE HYPE - AND PUT OTHERS TO THE TEST. BY BEAUTY EXPERT MADELINE CRISP.

Billed as a "facelift in a jar", Athena 7 Minute Lift is expected to sell out online in days. And with celebrity fans such as Friends stars Jennifer Aniston and Courtney Cox.

Athena's makers claim it is the first cosmetic offering an injection-free and painless alternative to Botox. But does the cream, already a bestseller in the States and on sale here this week, do exactly what it says on the jar? The cream is blended with 12 organic Greek botanical oils, that the Greeks have long valued due to their ability to help attain youthful skin. The main ingredient is acetyl hexapeptide-3, a molecule that works to relax facial tension and reduce wrinkles, without being harsh to the skin.

For best results apply with a fine brush - you will feel a tingling sensation as the ingredients tighten the skin. It can be applied under or over make-up. Less is more when applying the product, but for more intense results a second application can be added.

The Times

BEAUTY BOFF

ATHENA 7 MINUTE LIFT

KATE WIGHTON

They say "The organic facelift in a jar. Reduce the appearance of lines and wrinkles without painful, expensive injections and without dangerous muscle relaxers or harsh chemical ingredients."

We say A best seller in the States, more than 200,000 jars have been snapped up since it went on sale here last week.